MOMENTUM

The 6-month Business Accelerator + Mastermind for Women Entrepreneurs Ready to Grow Exponentially with Ease, Efficiency, and Excellence to 6-figures+ in annual revenue.

The MOMENTUM experience equips you with the vital curated skills, strategies, systems, structures, + support to build a reliable + repeatable Infinite Upward Spiral through your business to become truly limitless in your finances, fulfillment, + freedom and unstoppable as a mission-driven leader, regardless of your industry or background.

MOMENTUM is truly a one-of-a-kind experience that meets you where exactly where you are, while closing the common gaps around skill, strategy, + mentorship that keep 88% of women entrepreneurs from reaching the coveted $100k+ mark.

This flexible yet structured experience is intentionally designed for visionary women entrepreneurs and female founders across industries (we don’t reinforce industry silos at WMNûp - that’s where innovation atrophies + so does your business) who are ready to expand exponentially and lead with intention—without burning out or sacrificing what matters most.

This 6-12 month Business Accelerator + Mastermind Experience is for you if:

  • You’re an innovative and intentional entrepreneur who’s ready to claim your most exponential year yet—moving beyond boring “business as usual” tactics that lack depth or feel misaligned, breaking free of industry trends and incremental growth strategies to create huuuuuge leaps in your business with ease, excellence, and efficiency to become unrecognizable to your current self at record speed

  • You have a proven offer or consistent revenue stream and hold the desire to build a highly scalable, distinct, and regenerative business ecosystem that generates 6-figures+ annually (with the potential for SO much more). You know this is just the current ceiling to shatter + milestone to meet before you’re onto your inevitable 7-figure years!

  • You’re ready to defy gravity—elevating your business to new heights while staying anchored in emergent strategies, streamlined systems, and structures that work for you to further expand your capacity to lead, serve, + create the body of work that’s distinctly yours to birth, nurture, and grow

  • You value coaching, collaboration, community, and cross-pollination of ideas, knowing that innovation soars when our genius zones converge, blindspots are illuminated, and the path forward is clear

  • You’re committed to leading regeneratively—creating not just financial freedom, but positive impact, alignment, and social change that compounds over time

If you’re holding the intent to rise—to accelerate your growth while staying in flow, alignment, and integrity—this space was built for you.

This is your opportunity to fast-track your growth + join the 12% minority of women-owned businesses that generate $100k+ in annual revenue.

Welcome to…

MOMENTUM

The 6-12 month Business Accelerator + Mastermind Experience for women entrepreneurs in any industry to grow exponentially, deeply, + regeneratively with ease, excellence, and efficiency.

The strategy, skills, + structure of this space is curated specifically for innovative and intentional women entrepreneurs + female founders like you ready to claim their most exponential year yet — who are ready to defy gravity and fly to new heights in business (& beyond).

This space is best fit for those holding the desire + intent to build a highly scalable, distinct, regenerative business ecosystem that welcomes in 6-figures+ in revenue annually (with the potential for much more!)

An object in motion stays in motion – and a woman in momentum stays in momentum…

MOMENTUM: The force that keeps something moving once it’s set in motion. In business, momentum is what alchemizes effort into acceleration, small steps into massive breakthroughs, and resistance into unstoppable growth.

When you’re surrounded by other women who are taking action, innovating in real-time, and turning bold ideas into tangible results, you can’t not rise. Okay but, really — this has been heavily researched.

It’s actually much more difficult to stay exactly where you are, uphold your perceived limitations, and maintain your personal “status quo” of what’s familiar and known — to NOT grow, evolve, expand — when you’re constantly surrounded by a healthy, continuous, upward pull of momentum through our Infinite Upward Spiral effect!

Research shows that we rise to the level of the people we surround ourselves with. The energy, habits, and performance of high achievers are contagious, pulling us upward as we naturally calibrate to their frequency.

In other words, we don’t rise to the level of our vision — we fall to the level of our systems, skills, + support.

And when you’re immersed and steeped in a community of visionary women who are taking bold action, achieving big results, and leading with intention, you’re naturally incentivized + inspired to elevate your game and stretch into your next level of growth.

That’s why masterminds are the greatest business “hack” possible & why I’ve been leading them for women entrepreneurs, and investing in them for myself, for over a decade.

MOMENTUM is where this reality becomes your new normal: nonlinear, imperfect, forward-moving action that builds exponential momentum—again and again, year over year, to infinity & beyond.

MOMENTUM is your personal + professional flywheel:

  • A space where every small, strategic step compounds, creating an upward spiral of growth that builds powerfully over time.

  • A thriving ecosystem of women devoted to evolving, scaling, and rising together—where momentum becomes contagious and breakthroughs become the norm.

  • A catalyst that lifts your floor so you can shatter your ceiling and blaze a trail you never knew was possible.

Why take the stairs when you can step into the elevator?

We’re going ûp—with ease, excellence, and efficiency. Aren’t you coming!?

What you will find inside…

  • Get it ALL & never have to choose or trade off an opportunity to expand, elevate, + evolve your business!

    Gain access to EVERY course (minimum of 4 per year, 2 every 6 months) that Emily runs LIVE & maintain access to the recordings for the lifespan of your time in MOMENTUM!

    Potential course topics + themes MAY include the following, but will ultimately be crowd-sourced from MOMENTUM members!:

    BABY-PROOF BUSINESS | prepare to welcome in a new human or business “baby” without destabilizing your business ecosystem

    EXPONENTIAL | scaling secrets, skills, & strategies to 10x your business with ease

    WMNûp: The Experience | the signature formula for women on the rise to unlock infinite evolutionary expansion, leadership, & magnetism on the path of building your mission-driven business, blazing trails of innovation, & pursuing the calling you can’t NOT lead

    INFINITE | build a regenerative business with longevity & staying power as a feminine force of nature, lead with impact, and become the most limitless woman you know

    ECOSYSTEM | emergent strategy + systems design for your most harmonious business ecosystem that organically and regeneratively thrives

    RESOURCED AF | identify, leverage, and master your time, money, energy, + more to raise your standards + shatter the ceiling

    [value = $4,444 per course, for a total of $17,776 in value each year!]

  • We meet twice a month for these 1-hr LIVE (& recorded) sessions!

    Get your individual questions answered, receive support, and drop in with our next level community to share ideas, cheer each other on in the chat box, and share what’s working.

    Attend live & raise your hand for the ability to receive individualized & implementable a “hot seat” from Emily to receive laser coaching on any topic area of your choosing.

    Emily will coach as many women LIVE on the call as possible, and responses will be relevant to all!

    [value = $30k/year]

  • This IRL mastermind day will take place in Charleston, SC on Thursday December 12, 2024 (the day before our WMNûp Weekend of the calendar year!).

    We will host ONE every 6 months - so if you opt-in to the annual experience for MOMENTUM, you'll receive 2 of these in-person Mastermind Days!

    It will be livestreamed & recorded on Zoom if you’re unable to attend in-person with us, though attendance is strongly encouraged!

  • Momentum members will have access to a private course portal AND a private chat thread for members only within the Circle app (easily accessible via phone app and desktop).

    This is where weekly Masterminding with Emily will happen — she’ll jump in one day each week to review any assets shared and provide tactical feedback, next steps, suggestions for content, answers to questions… and anything & everything else you need to move the needle & build momentum!

    This is also the space for more focused and intimate conversations about business building, scaling, and follow-ups after live sessions, checking in with each other, and celebrating our wins!

Welcome to your upward spiral of evolution, love! I’m Emily.

I created MOMENTUM because I want to see more women entrepreneurs become resourced to rise.

During your time in MOMENTUM you will become…

  • Highly skilled + confident as an entrepreneur in ways that work for WOMEN (no outdated run of the mill business advice designed by and for men)

  • Expanded in your leadership skills and capacity to receive, hold, & navigate your next level vision with greater efficiency, ease, and excellence

  • Equipped with the wisdom to strategically implement your next moves to make your 10x vision your new reality 

  • Part of a powerful community of women who are also IN momentum in their businesses (it’s the good kind of contagious!) and are committed to growth and taking action

  • Your own resource generator of more time, money, & energy (because it’s EXPENSIVE to stay unclear, confused, or wobbly in your leadership)

PAST COURSES YOU'LL BE ABLE TO ACCESS IMMEDIATELY UPON JOINING MOMENTUM:

EXPONENTIAL: Unlocking Sustainable Growth with the Infinite Upward Spiral™

Discover how to scale your mission-driven business with intention, efficiency, and aligned strategies in this transformative 6-module course. EXPONENTIAL is your roadmap to creating compound, regenerative growth that expands your capacity to serve and thrive without burnout. Through actionable frameworks and mindset shifts, you’ll learn to navigate scaling challenges with grace, build systems that work for you, and position your business for exponential success.

Key Takeaways:

• Design a business ecosystem that supports infinite, sustainable growth.

• Leverage your unique zone of genius to create aligned strategies for scaling.

• Break free from limiting beliefs and habits that cap your success.

• Learn the art of compounding momentum for exponential results.

ETHICAL SALES: Authentic Selling that Converts Without Compromise

Say goodbye to sleazy sales tactics and hello to authentic, values-driven conversations that convert. ETHICAL SALES is a 6-module deep dive into the art of selling with integrity, so you can confidently enroll clients and close deals while staying true to your mission and values. Through practical strategies and mindset mastery, you’ll transform sales into a natural extension of your leadership, inspiring trust and building lasting relationships with your ideal clients.

Key Takeaways:

• Master the psychology of ethical sales and create win-win outcomes.

• Develop a values-driven sales process that feels good for you and your clients.

• Overcome objections with confidence and compassion.

• Build lasting client relationships that fuel loyalty and referrals.

You Are Your Own Safest Asset

Investment:

Members of THE COMMUNITY

$997/month for 6 months or 12 months

6-month Pay In Full $5,882 (save $100)

12-month Pay In Full $10,964 (save $1,000)

*become a member TODAY to unlock exclusive members-only rate*

Non-members of THE COMMUNITY

$1,250/month for 6 or 12 months

6-month Pay In Full $7,400 (save $100)

12-month Pay In Full $14k (save $1,000)

BONUS FOR PAY IN FULL ONLY = 1-hr private coaching session with Emily! [$2,500 value]

What happens after you join us…

"Working with Emily through the Momentum business accelerator has been a truly transformative experience. When I started my business, I saw myself as just a kayak instructor.

Emily helped me step into the role of a business owner and visionary. Over the past six months, she has felt like an invested business partner, offering wisdom, experience, and constant support that have completely changed how I approach my business.

Our biweekly meetings were full of actionable advice, and her encouragement between sessions kept me grounded and motivated. One of Emily's greatest strengths is how clearly she saw me and my business. She guided me to build a business model that feels more genuine and aligned with my passions and talents. It's now less about what I thought it should be and more about what truly resonates with me and that shift has been life-changing.

I hardly recognize my business now, and I mean that in the best way. Emily has not only helped me grow my business but has also helped me grow as a leader. If you're ready to transform your business and mindset, I can't recommend Momentum enough."

- Lauren Pavao, founder @hightidepaddle

From the desk of Emily Cassel:

I have been coaching, mentoring, gathering, + leading intentional women entrepreneurs to their next breakthrough in business (& beyond) since 2014. 

I’ve supported thousands of women across the globe to start, grow, lead, + scale their businesses efficiently to 6-7+-figures through my regenerative + innovative approach to building regenerative business ecosystems that compound in exponential growth 🚀  for years to come…

I help women entrepreneurs break through inner + outer limits, defying gravity and rising with ease, as they achieve exponential growth beyond linear timelines and realities while they learn to masterfully navigate “the inevitabilities of evolution” on the path of visionary leadership.

With a background and degree in Psychology, Sustainability, Marketing, and certifications in Positive Psychology and Women's Entrepreneurial Leadership, 

I'm a skilled + certified coach with expertise in fostering regenerative growth and evolution. I've published 2 guided journals, hosted 2 podcasts, led impactful retreats, and supported thousands of women to build, grow, and scale successful businesses across sectors. 

Alongside building two multi-6-figure businesses, I've cultivated a vibrant community of female founders, establishing myself as a leading innovator and experienced coach in the industry.

I founded WMNûp to disrupt the coaching industry and fill the gap in meaningful leadership and entrepreneurial skill-building for women, fostering a truly supportive community and ensuring they are well-resourced. Our approach is innovative, intimate, intentional, and integrous, focusing solely on what women on the rise need to evolve without unnecessary extras, and prioritizing what's important.

Since launching my coaching + consulting practice as a personal brand in 2014, my aim has been to cultivate a business that's not only sustainable and fulfilling, but also a genuine reflection of my mission and multidimensionality. 

I've consistently focused on raising women up through the transformative strength of community and mutual support among women leaders. In today's world, these connections are crucial (and often lacking in depth) for bridging the gaps that limit us, helping us to overcome both the internal and external barriers to our success.

You've found yourself here because you're devoted to doing things differently. 

You’re brilliant at what you do, yet as you attempt to grow and scale your business, you’re seeking a solution to move forward in your own way without sacrificing what matters most.

Defying gravity as a woman on the rise does not happen through individual effort alone – it happens when you decide to initiate yourself into an ecosystem built to lift, level, + build you ûp.

Some questions you might (still) have…

  • 6 months of limitless potential & unparalleled strategic support — HOWEVER, if you love your experience, you’re welcome to continue for as many 6-month rounds as you wish. You’ll ALWAYS have a new experience, because you’re always evolving — and so are we!

  • This experience is intentionally designed to support a larger number of women than THE LEADERSHIP MASTERMIND effectively, but requires an application to be invited into the space to ensure the integrity of the experience.

    If and when the group outgrows the existing 1-hr/month session allotment, rest assured we will either extend existing calls or add additional calls to ensure the utmost care + support for your business!

  • MOMENTUM is a unique experience, unlike any other I’ve seen elsewhere, and is distinct from our other offerings at WMNûp.

    Firstly, it provides a step up in support from THE COMMUNITY if you’re desiring additional support at any point in time for more depth, intimacy, and hands-on coaching and consulting from Emily.

    Secondly, it provides a continuity plan for you if you’ve gone through THE INTENSIVE, and are looking for a way to maintain the momentum you’ve built working with Emily 1x1 in close proximity without the steeper private coaching investment.

    Third, it provides a “test run” of THE LEADERSHIP MASTERMIND, so if you’re considering joining when we open doors to the mastermind (only once annually, for January start dates) this is a perfect place to be to start receiving more mastermind-style support and feel out whether you may desire to add on EVEN more intimacy, private coaching, a mastermind-only international retreat, and the other features of the full Mastermind experience with Emily!

    Overall, the experience is designed to help you create and then implement consistently the Flywheel Effect in your business, maintaining the necessary focus and continuity to keep building upon what’s TRULY working, honing in on your unique value as a business, and identify the necessary work to be done (both internally and externally) as a leader and entrepreneur to navigate each new phase of your business growth as it comes.

  • If you’ve read through this page and are feeling curious, we invite you to fill out an application so Emily can learn more about you, your work, and your vision so she’s able to make the best recommendation for you!

    Our promise at WMNûp is to never push you in direction that’s not fully aligned or wil not deeply benefit both you and your business, and we take that commitment seriously! You can trust that when you open a conversation with us to explore an opportunity to work together, we will never lead you astray and will fully honor your YES just as much as your NO.

  • Our first session will take place the week of June 24, 2024! Exact dates + times TBA !

  • Woohoo! We’re so excited you’re feeling called to join us in MOMENTUM! Your next step is to fill out + submit your application HERE.

    IF YOU ARE ACCEPTED, Emily will reach out to you to share your next steps & an opportunity to ask any remaining questions and ensure this experience is the best fit for you, and to receive a invitation + onboarding into the program.

  • X Ongoing 1:1 access or support from Emily on coaching calls or within Circle outside of Hot Seat-Style Group Sessions

    If you are looking for more support or high touch feedback from Emily get on the Mastermind 2025 Waitlist OR apply for one of the Q2 90-day Business Intensive spots!

We Rise Together

Our Alumni Clients are incredibly intelligent, wise, and brilliant women leading mission-driven companies that create distinct categories of one in their industries. You might recognize some of them as the trailblazers and innovators they are!

We are the women who alchemize
our stories into service…

…our pain into purpose, + our frustrations into freedom. We live at the intersection of calling and contribution, insatiably curious in our pursuit of what moves us. We lead heart-forward, harmonize dualities, intelligently weave together solutions, and embrace uncertainty + unknowns. We are visionary disruptors, brazen trailblazers, relentless change-makers, and inspired innovators.